Suffolk Winners Announced for Food Savvy’s Delicious Drawings Competition

Two children from Ipswich will have their ‘Delicious Drawings’ on display from 17th August in their local East of England Coop stores after winning #FoodSavvy’s ‘Delicious Drawings’ Competition.

The competition organised by the pioneering food saving campaign #FoodSavvy, a partnership between the Suffolk Waste Partnership, Norfolk County Council and environmental charity Hubbub, challenged primary aged children to create a colourful design around saving and valuing food, in collaboration with The East of England Co-op. The children of Suffolk responded with lots of creative entries, which were judged by the East of England Co-op.

Niall O’Keeffe, East of England Co-op joint CEO, said “It has been great to have been involved with something so positive with Food Savvy, especially during the coronavirus lock down. The competition entries were all so innovative and varied. It was incredibly hard to whittle them down, but we somehow managed it and we are looking forward to having the winners’ posters up in their local stores.”

Congratulations are due to Jacob Brough, Age 11 from Ipswich who created the winning entry for Suffolk, and now has the title of number one food saving artist in the county. The runner’s up prize went to food hero Demi-Blu Harris, Age 9 also from Ipswich. There is also an online gallery of all the highly commended entries at  Winners received a personalised apron and cooking kit as well as East of England Co-op vouchers.

Jacob’s design included the rhyme, ‘It still tastes great when it’s out of date!’ and pointed to the importance of composting.’ Demi’s entry was just as creative, as she asked us to ‘Be a food hero’ and ‘save your food.’.

The competition was a success and brought families together in a creative way to talk about the value of food and ways to use up every bite. It also raised awareness around the £730 worth of food the average East Anglian households waste every year (WRAP). These young creative change makers proved that no one is too small to make a difference.

Cllr James Mallinder, Chairman of the Suffolk Waste Partnership said “Delicious Drawings has been a great way to engage children and families with the problem of food waste. It has been wonderful to see the children’s creativity in this fantastic competition which not only has raised people’s awareness of food waste, but more importantly show that small changes we can make will have a big impact over time”

If you are looking to save money and reduce food waste, the Food Savvy website is packed with recipes and ideas to cut down food waste and make your food go further. This includes planning your shopping, storing food correctly, and lots of other savvy living tips to help with lockdown life.

(Pictured: Jacob, Age 11, Ipswich cooking up a storm with his Delicious Drawings prizes.  (Attached: Winning design for the FoodSavvy Delicious Drawings competition by Jacob Brough, 11) (Attached: Runner up design by Demi - Blu Harris, 9)

For more advice and tips to make your food go further, visit